MADISON, Wis. — Some big names from the University of Wisconsin-Madison’s past are looking to support Wisconsin student-athletes so they can maximize their name, image and likeness opportunities.
On Thursday, members of The Varsity Collective, an NIL collective led by donors and alumni on behalf of athletes, laid out key details of their four-pillar approach.
“We want this program to be much more than a transactional relationship, so we created a unique platform for student-athletes to engage and learn from an extensive group of alumni athletes, business people and professionals across a range of careers and industries,” executive chair Rob Master said.
Among the former UW athletes taking part in the collective are Russell Wilson, Sam Dekker and Joe Thomas.
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