The Public Service Commission of Wisconsin has announced that customers in the 608 area code overlay region may be assigned a number in the 353 area code when they request new service or an additional line beginning September 15th. This area includes communities such as Madison, Beloit, Janesville, La Crosse, Middleton, Monroe, Platteville, Stoughton, Sun Prairie, and Wisconsin Dells. The 608 area code is expected to run out of assignable prefixes by the first quarter of 2024, or sooner. The new 353 area code will be used to provide telephone numbers to new customers. All current customers will retain their existing telephone numbers and will continue to dial and receive calls without change.